The art of ad film making

Video marketing is a massive part of any marketing campaign. Since more and more people understand the advantages of video over text, the marketing campaign includes all types of videos. The right approach to video marketing is hard to pinpoint. Meanwhile, Cisco predicts that by by the year end of 2022,  Consumer traffic will be 82 percent of all fixed Internet traffic, 88 percent of all of managed IP traffic, and 88 percent of all mobile data traffic A successful video marketing strategy can intend an impressive boost in profits and stay ahead of the competition. We asked experts from Video Production Company to share some tips on creating a successful video marketing strategy in 2019. 1. Creating Educational Videos Surprisingly enough, brand-selling videos are not always the most successful part of your video marketing strategy. People don’t enjoy pure sales without any benefit. So you have to think about helping your audience get some valuable information...

Videography has been an integral part of day-to-day society, much more so these days when digital cameras come relatively cheap and are always available. Because of this, many different types of videography have become popular. Decades ago, when digital videography is not yet available, only the popular types of videography have emerged, including portraiture, landscape videography, photo journalism, and commercial videography. However, today, almost anyone can own a camera and shoot subjects, various types of videography found a sweet space in society. Thus, it is not uncommon to see amateur hobbyists and even professional ones snapping on different subjects, coming up with excellent quality photographs. Over the years, one particular type of videography has surfaced in the mainstream commercial and corporate setting. Corporate videography has become a popular type of videography in many parts of the world, including Mumbai. Accomplished businesses and compan...

In 2019, video content will dominate the digital marketing world, representing nearly 80% of internet traffic. It’s not surprising why marketers are now eagerly learning the ropes and developing different video marketing strategies. However, fully harnessing the potential of video content in your marketing efforts can be intimidating. Getting viewers to watch your videos and persuading them to choose your products or services can be challenging. There are a lot of things you need to consider – from pre-production to post-production. You’ll have to think about the storyboard, script, themes, audio, editing software, lighting, and more. According to TheJigsaw - a video production company , video content is judged based on style, production quality, presentation, and the value it gives to the viewers. Videos need to be remarkable to attract, retain, and persuade your audience. Here are some video production tips that will help you achieve your marketing goals! 1. Create origi...

Video marketing is the most popular choice for corporate advertisement. Videos are appealing to a greater base of probable clients. Frankly, nobody wants to read a full-fledged brochure or go through boring articles on company details regarding ideology, environment, etc.. Today’s fast-paced world is not going to stop for a minuscule moment in order to do that. Here comes, video marketing, and voila! Companies are getting a fast increasing number of viewers and thus increasing chances of greater consumer and employee base by the second and the viewers get to experience something new in terms of getting to know a company’s profile and scope. It saves a lot of time of the viewer, which makes it all the more appealing. Companies want to capitalize on this fact and utilize these phenomena to its full extent. Why would they ignore this trend? Producing a corporate video , though costlier most of the times, proves ten times more beneficial than other means of adverti...

The whole broadcast industry equated the rise of the internet and the onward march of web-based videos with the death of TV. Thankfully this has yet to happen, and with social media helping to drive TV viewing figures nowadays, television and the internet have become uneasy stablemates at least for now. What caused TV producers to fear for their jobs were the vast potential of online media, and the democratization of video content creation. We see glimpses of this when amateur videos go viral. Suddenly they reach an audience that TV programs, which are usually much, much more expensive to produce and created by ‘professionals’, can, only dream of. There are a lot of well-paid marketing gurus trying to bottle precisely what makes a video go viral- so far with mixed success. Online video for business has the potential to be revolutionary too, both in terms of the people it reaches and the way it is created. All the evidence is there to support the benefits of businesses investing in ...