The art of ad film making

Capturing videos and images through drone is nothing new today in the photography industry, which is driven by quality photographs for blogging, traveling, events, and advertising along with the film industry. This flying piece of technology can present not only an eagle eye view but can also bring a new dimension to photography. The year 2014 witnessed a ban on drones in India for commercial purpose, but in the year 2016 slight changes were made in the scenario. Commercial use of drone became legalized with the permit from the concerned authority. There exist no ban on the sales of drones, but permission is required along with some legal work on flying them in the sky. On December 2018 DGCA (Director General of Civil Aviation) announced flying drones will be legal in India for aerial photography sector. Various rules regarding the height of drone flights and non-drone zones have been prescribed. Drone photography enables providing an opportunity to photograp...

Aerial cinematography is the aspect of the shooting films from the prospects which were inconceivable sometimes back. With the availability of drones, films’ storytelling has gone under a complete makeover. Usage of drones in the film industry has revolutionized the way films were made and shoot. Now the movie makers imagination can reach the cloud nine as the aerial views can capture not only the best shots but also shoot the best emotions that are to be conveyed through visuals. Advantages of aerial cinematography over traditional ways of shooting In the traditional days, the  corporate   film maker  used hired, or a unit owned traditional large size vehicles like cranes, trucks, cable, and helicopter, etc. to create the needed cinematic shots from a height. With the usage of drones, camera operator team and the pilot works in perfect harmony with the director and DoPs and get the same shot done in the most flexible manners as compared to using traditional camer...