The art of ad film making

The whole broadcast industry equated the rise of the internet and the onward march of web-based videos with the death of TV. Thankfully this has yet to happen, and with social media helping to drive TV viewing figures nowadays, television and the internet have become uneasy stablemates at least for now. What caused TV producers to fear for their jobs were the vast potential of online media, and the democratization of video content creation. We see glimpses of this when amateur videos go viral. Suddenly they reach an audience that TV programs, which are usually much, much more expensive to produce and created by ‘professionals’, can, only dream of. There are a lot of well-paid marketing gurus trying to bottle precisely what makes a video go viral- so far with mixed success. Online video for business has the potential to be revolutionary too, both in terms of the people it reaches and the way it is created. All the evidence is there to support the benefits of businesses investing in ...

If you’re trying to promote your business, perhaps to build and raise brand awareness or explain how a new product works, a corporate video can be the ideal medium. Corporate videos are so powerful that businesses using them can grow their revenue 49% faster year on year than organisations that don’t. What is a Corporate Video? Corporate Video  is the production of a video by company, corporate or organisation. The main aim of the corporate video is to promote their brand or product. In an annual survey of the State of Video marketing 2019, 83% of marketers now say that video gives them a good ROI, up from 78% twelve months ago. There are also several other types of corporate video that can help you to fulfil distinct objectives. For example, let’s consider that your company has several different regional or global offices. This can make company-wide training sessions costly, ineffective and incapable, which is where a corporate training video can give you the edge. Not ...