Benefits of Corporate Video

If you’re trying to promote your business, perhaps to build and raise brand awareness or explain how a new product works, a corporate video can be the ideal medium. Corporate videos are so powerful that businesses using them can grow their revenue 49% faster year on year than organisations that don’t.

What is a Corporate Video?

Corporate Video is the production of a video by company, corporate or organisation. The main aim of the corporate video is to promote their brand or product. In an annual survey of the State of Video marketing 2019, 83% of marketers now say that video gives them a good ROI, up from 78% twelve months ago.

There are also several other types of corporate video that can help you to fulfil distinct objectives. For example, let’s consider that your company has several different regional or global offices. This can make company-wide training sessions costly, ineffective and incapable, which is where a corporate training video can give you the edge. Not only can a video be watched anytime, anywhere, but it can also be viewed any number of times and even include interactive elements for the learner.

Benefits of Corporate Video

The main objective of corporate video production for any brand is to tell a compelling story in a concise way. Its an smart way to grow your business. Most of the people prefer watching video to gather the information about the product, brand or any other thing. According to the video stats, video account for two-thirds of all internet traffic. Not having an corporate video of a company or a product will make you lose tons of potential client traffic. The other advantages to use a video for a business are listed below.

1. Tell your Story

   Corporate Video helps you to explain your complex story into a easy and understandable way, which helps you to convert the site visitors into your potential client.

2. Improve Brand Awareness

   Out of all the different ways to build a brand, video production is most powerful because of its production techniques. It make you to reach out the crowd more quickly and also help you create a great impact of your brand or product. Engage your target client by invoking powerful emotions with corporate video production. Your message will have a longer lasting, stronger impression than if you just let them read words. And making a strong memorable impression is vital to brand awareness.

3. Search Engine Favors Videos

   Even if you run a small business, by cornering a niche on YouTube you can build a loyal online following. YouTube is a powerful social network, making it easy to engage with followers. Another excellent way to boost search engine rankings for videos is to use transcriptions.

4. Opportunity to call-to-action

   To make an video marketing campaign effective a strong call-to-action statement must be included at the end of the video. If your message is well executed, then it can lead to countless conversions. Remember that hard sales pitches do not work well online since many people use the Internet to do their own research and avoid sales pitches.

5. Share on Social Media

   One of the main benefit to engage in corporate video production is that it can be easily shared with your followers on social media. If the video marketing is convincing enough, it can lead to discussions and comments about your business. When people share your videos through social media, it's like free advertising–you’re getting your customers to do your marketing for you!

6. Increase ROI

   Certain things are worth spending your company’s valuable budget on. Corporate video production is one of them.Video delivers on your investment. The majority of businesses will tell you that corporate video production has a great return on ROI… Besides, so many businesses wouldn’t be hopping on the bandwagon if it wasn’t generating revenue.

With the use of corporate video production helping to increase traffic to your page, improve your SEO ranking, as well as creating brand awareness, it is clear to see why so many businesses decide to incorporate video production into their marketing strategy.