IS VIDEO GOOD FOR BUSINESS?
The whole broadcast industry equated the rise of the internet and the onward march of web-based videos with the death of TV. Thankfully this has yet to happen, and with social media helping to drive TV viewing figures nowadays, television and the internet have become uneasy stablemates at least for now. What caused TV producers to fear for their jobs were the vast potential of online media, and the democratization of video content creation. We see glimpses of this when amateur videos go viral. Suddenly they reach an audience that TV programs, which are usually much, much more expensive to produce and created by ‘professionals’, can, only dream of. There are a lot of well-paid marketing gurus trying to bottle precisely what makes a video go viral- so far with mixed success. Online video for business has the potential to be revolutionary too, both in terms of the people it reaches and the way it is created. All the evidence is there to support the benefits of businesses investing in ...