The art of ad film making

The power of video marketing is undoubtedly gaining grounds in the advertising world of corporates. The two most popular kind of video marketing strategies include animated videos and live action videos. And the decision of the best for any particular product will depend on corporate requirements and the business structure besides cost. Comparing the two kinds of videography on different aspects such as the ones listed below can assist in having the sound decision regarding which one to choose for better, and quick results. Cost comparison Evaluating the cost of animated explainer videos with that of live action videos will help choose the better option because both the kind of Corporate videography need different process altogether. Animated videos have numerous elements like animation, voice over, music and sound effects, script and storyboard, etc. which can be done by assembling a team of freelancers or by delegating the responsibility to a video producti...

Capturing videos and images through drone is nothing new today in the photography industry, which is driven by quality photographs for blogging, traveling, events, and advertising along with the film industry. This flying piece of technology can present not only an eagle eye view but can also bring a new dimension to photography. The year 2014 witnessed a ban on drones in India for commercial purpose, but in the year 2016 slight changes were made in the scenario. Commercial use of drone became legalized with the permit from the concerned authority. There exist no ban on the sales of drones, but permission is required along with some legal work on flying them in the sky. On December 2018 DGCA (Director General of Civil Aviation) announced flying drones will be legal in India for aerial photography sector. Various rules regarding the height of drone flights and non-drone zones have been prescribed. Drone photography enables providing an opportunity to photograp...