The art of ad film making

Knowledge of proper lighting is very crucial in the journey of creative  film making . It helps in portraying emotions with the images on the screen and in the scene. If shooting project is on the budget, that means the lighting gears would be limited. There are several cinematography tips for the beginners, which they need to know about lighting, to have the right cinematic look within the budget constraints. Listed below are the cinematography techniques of film lighting – 1) The three-point lighting setup Image Source The basic lighting in the film is the three-point lighting setup that helps to shape your subject and set them apart from the background. Your film lighting equipment needs to face the subject of the shot from three directions that are front, back, and side. Key light- It is the light that registers most prominently in your photo or picture frame. It is responsible for illuminating the brightest part of the frame. Full lights- These are responsible fo...

Before knowing how to make a  corporate film , one should have pretty good knowledge about the nature of a corporate film and what is its significance in the business world.  Corporate videos  are business presentation videos, which are specific about the functioning of a company. The footage is intended for B2B (Business to Business) communication. Such communications keep a very straight line without any element of entertainment. The tone of the video is kept very formal, and the contents very informative. It becomes a challenge for filmmakers to create such explainer videos . In recent times a section of filmmakers have developed a knack and have tried to make it enjoyable; they are known as the corporate film makers . They have developed ways to strike a balance in the videos, i.e., to make it informative and engaging at the same time. Here we will discuss the different approaches and techniques to make a corporate film equally engaging and informative fo...