The Power of Video Marketing for Small Business

Video marketing is experiencing shine on most digital channels these days. Especially, if you consider Facebook’s recently autoplay video content, with video content, you can tell a story and get a message across much quicker than audio or text-based content. Whether video marketing will work for your business, particularly, is also dependent on your target audience. 

This article will look at the advantages of using video content as a marketing tool for small businesses.

Narrate Your Story 

Video marketing allows your small business to tell their story through visual aesthetics. Whether you are sharing information, the latest happenings in the office or interviews with customers and team members, video marketing will add credibility to your brand. With video content, the viewer gets a glimpse into the life of the company and see them as ‘people’ instead of a ‘faceless’ brand.

Going Viral

One of the great benefits for small businesses is how much exposure. Even if you are a startup, one brilliant video seen by the right people can help boost your business. Beyond that, we live in a viral age, where the correct type of content, shared on the right platforms at the right time can help your company or product go viral. 

Cost Effective

Utilizing video content for marketing purposes is cost effective. Even if your company is smaller than your average corporate, video marketing has a good ROI. You don’t must spend thousands on a team of producers. You need a small team of professionals with the right equipment. Some content doesn’t even need to be edited and directed, but only filmed and edited by a skilled videographer. 

Create a Connection 

 

If you’ve ever been on Youtube and watched Vloggers talk about their craft, you would know that even though you might be strangers, there is some connection between the vlogger and the viewer. You can achieve the type of relationship that you would like to build with your following, and by using video marketing. Of course, it’s necessary to understand what type of video content your audience is after, and why. 

Share What Matters 

 

Video marketing enables you to share content that matters to both you and your audience. Instead of having to adhere to commercial television rules or hoping to be featured on another company’s page - you can choose your content. Video marketing gives you the chance to share informative content, create discussions and educate your viewers. 

Employ Video Testimonials

Video testimonial clips are fantastic at providing instant credibility, removing doubt, communicating more effectively, attaining massive cut through by presenting real social proof, increasing your professionalism and personalisation. - Marketing Sweet 

Not making the use of video marketing in today’s marketplace would be a big loss to your company. Not only wouldn’t you reach the right audience, but it will make it seem like you don’t understand what is trending in your industry. Use video marketing for informative content, branding, marketing and video testimonial content on your website.